Madame Alexander
Madame Alexander has a 90-year legacy of excellence in dollmaking. Their dolls have generations of devoted fans. And the company has secured licensing deals with some of the most iconic character franchises in all of popular culture.
What they didn't have was a coherent, up-to-date content marketing strategy to make the most of these invaluable assets. So, in partnership with Link Caffeine, the first thing we did was upgrade their email program. It immediately yielded triple-digit traffic and conversion gains over their past efforts.
And we helped them develop content to reach their most important audiences: moms, doll collectors, and pop-culture enthusiasts. The Scarlett O'Hara blog post remains the most successful piece of digital content Madame Alexander has ever published, with 10X more social engagement and 5X more inbound traffic than their previous average benchmarks. Our experience shows that a legacy brand can remain relevant online with strong content and smart strategy.
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What they didn't have was a coherent, up-to-date content marketing strategy to make the most of these invaluable assets. So, in partnership with Link Caffeine, the first thing we did was upgrade their email program. It immediately yielded triple-digit traffic and conversion gains over their past efforts.
And we helped them develop content to reach their most important audiences: moms, doll collectors, and pop-culture enthusiasts. The Scarlett O'Hara blog post remains the most successful piece of digital content Madame Alexander has ever published, with 10X more social engagement and 5X more inbound traffic than their previous average benchmarks. Our experience shows that a legacy brand can remain relevant online with strong content and smart strategy.
<-- Back to the Toon & Friends homepage
