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RingAroundRingAround needed to break the stuffy, intimidating air around jewelry designing. Their platform for crowdfunded and enthusiast-driven jewelry depends on reaching creative people who would never consider themselves jewelry designers.
So we created a brand voice that was outspoken, funny, pop-culture literate, and above all, unstuffy. Their product copy (left) had to be as engaging as their direct appeals to new designers (below). I hope you can tell how much fun I had writing copy for these guys. Can't wait to work with them again. <-- Back to the Toon & Friends Homepage |
